Under Armour, la marca que se adelantó a Nike y triunfa en 2015

Under Armour contra Nike

Under Armour es una marca conocida en EEUU y en Europa cada vez más por los nuevos contratos con estrellas emergentes como el futbolista Menphis Depay del Manchester United.

Cómo Under Armour se adelantó a Nike e hizo el fichaje estrella para una marca de cara a 2015

Con el fichaje que Under Armour realizó en 2013 con Stephen Curry (del que Nike ahora se está tirando de los pelos) ha dado el campanazo. Sus ventas aumentaron un 25% en el primer trimestre de 2015 y Wall Street  predice que las ganancias de Under Armour se incrementarán un 23% anual durante los próximos años, casi el doble del ritmo de crecimiento estimado para Nike.

Su relación con las celebrities deportivas

Además de su relación publicitaria con Stephen Curry, Under Armour también patrocina a Jordan Spieth, una superestrella del golf y el quarterback de los New England Patriots, Tom Brady.

Su última campaña

Termino el post con la última campaña presentada por Under Armour:

21 Responses to “Under Armour, la marca que se adelantó a Nike y triunfa en 2015”

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